In the Media
Press
The Darden Report article by Dave Hendrick, September 12, 2022 – New Book Series Takes Power of Effectuation to Kids. University of Virginia Darden School of Business Professor Saras Sarasvathy’s theory of Effectuation is a global phenomenon, the rare academic theory that seems to have equal influence in higher education and among individuals and organizations across the world.
BookTrib review by Cameron Kimball, October 18, 2022 – Young Entrepreneurs Shoot for the Stars in This Fun and Educational Read. From Girl Scouts selling cookies to kids trading Pokémon cards, it’s clear that the entrepreneurial spirit starts young. While it may be too early for them to be founding their own businesses, it’s never too soon to teach kids about the values and lessons of being an entrepreneur. By implementing this kind of enterprising thinking early, it sets kids on a path to success and self-confidence that will help them along every step of the way.
Professor Sarasvathy discusses her life and research on Hidden Brain’s episode Innovation 2.0: How Big Ideas are Born
UVA Today article: Reading, Writing, Entrepreneurship? UVA Author Could Help Change Curricula (virginia.edu)